Madness in a world gone consistent
January 19, 2019
Many, many moons ago, Irish stout brewer Beamish produced one of the more erudite ad campaigns, centred around the slogan ‘Consistency in a World Gone Mad’. It was catchy, and appealed to a new audience, and they needed all the help they could get, pitted against the behemoth that is Guinness (and Diageo). Not sure … More Madness in a world gone consistent