Madness in a world gone consistent


Many, many moons ago, Irish stout brewer Beamish produced one of the more erudite ad campaigns, centred around the slogan ‘Consistency in a World Gone Mad’.

It was catchy, and appealed to a new audience, and they needed all the help they could get, pitted against the behemoth that is Guinness (and Diageo). Not sure where sales of Beamish are these days. Probably not anywhere near where their marketing folk would like, I suspect. You can’t currently buy it outside of Ireland, so foreign readers will just have to take my word for it that it’s a very tasty drink, and sweeter than the aforementioned alternative.

Anyway, it’s got bugger-all to do with running, other than to say I feel like the year has started off in a very inconsistent manner, in comparison to all those folks doing wonderful routines for various new year resolutions. Most of which will fall by the wayside, as we know.

In all, I have only clocked in four runs since Lock Up The Year on the last day of 2018. and one of those was cut very short by the fire service alerter. So really only three, to be honest. So, all told, not quite 30k, and we’re 19 days into January… ho hum!

It’s not bad. But it’s not Carling.

Sorry. Couldn’t resist!

I’m still waiting for the Connemara 100 website to update. Or perhaps one of the race organisers to get back to me. Despite several emails, I’ve had no luck to date. So, officially, I have nothing lined up for 2019. All of which makes me feel like I am drifting a little, without a purpose.

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